Marketing Associate Job Description
Summary
As a member of a small team, the marketing associate will be responsible for the creation of BIOPAC marketing programs to support lead generation and company growth goals. The marketing associate will be involved in all areas of the marketing mix and will follow data-driven marketing, lead generation, and lead nurturing best practices.
Responsibilities include coordination, development, and execution of all aspects of email campaigns, database updates, event organization and logistics, social media campaign support, and development of other promotions and advertising. The marketing associate will evaluate the performance of all campaigns by understanding and reporting on campaign metrics and KPIs for optimization purposes.
This position will also include campaign landing page management, marketing content production, data entry/management of leads into marketing automation and CRM database, and sales/support material creation. The marketing associate will learn about and understand the market, the competitors, and will generate new ideas for how to increase market share and better represent BIOPAC in the market.
Essential Duties and Responsibilities
• Develop all aspects of email campaigns: campaign strategy, creative assets, copy writing, HTML templates, list and database management, campaign execution and reporting.
• Coordinate offline and online events:
• Manage and update marketing contacts in databases (CRM and Marketing Automation) and develop and maintain lists to feed lead generation campaigns.
• Develop promotional materials: ads, flyers, social posts, etc.
• Optimize website content including video, images, and page content.
• Develop marketing content to drive demand and generate leads.
• Update the web site to support events and other promotions.
• Support global sales and distributor network with regular communications and updates on
products, pricing and events.
Requirements:
• Two years of experience in email marketing using a marketing automation system, digital
marketing, marketing communications, or events.
• Excellent communication skills, both written and oral.
• Organized and detail oriented with excellent project management skills. Be able to effectively
manage different types of projects and multiple deadlines.
• Produce high-quality, accurate work while managing a large number of projects.
• Self-motived and efficient with proactive approach to getting things done.
• Work with a cross-functional team to produce results in timely manner.
• Technical knowledge and computer skills for the following software programs: Microsoft Office,
Marketing Automation (Marketo preferred), Email Marketing, Social Media, Adobe Photoshop,
Publisher/InDesign, HTML and a number of other programs.
• Understand complex technology and databases, including but not limited to Marketing
Automation (MA) and Customer Relationship Management (CRM) tools.
• Be able to work with large, complex lists and databases in Excel and other programs. Segment
lists and provide A/B testing strategies for campaigns.
• Be able to analyze campaign performance and publish regular reports to team with insights on
how to optimize.
Additional Requirements:
• Ability to work in person, in BIOPAC’s Goleta office 5 days a week. This is not a remote position.
• BA/BS with 1 – 3 years’ experience, preferably with a background in digital marketing, email
marketing, marketing communications, writing, design, events or video.
• Lift and carry BIOPAC marketing materials including catalogs, manuals, display booths, posters,
and other print materials.
• Lift and carry BIOPAC products up to 25 lbs of weight for tradeshows and conferences.
...Responsibilities Table Games Assistant Shift Manager is responsible for helping and performing numerous daily tasks and routines that ensure quality service is provided to all guests as well as supervising staff and the overall daily management of a designated shift in...
...A well-established commercial general contractor is seeking a motivated Assistant Project Manager to support its growing portfolio of projects across the Chicagoland area. This role is ideal for a construction professional with 4+ years of experience who thrives in...
...integrity, and guided by our values of PEOPLE. HONOR, and GRIT. We are seeking a highly motivated and detail-oriented Bilingual Safety Coordinator to join our team. The ideal candidate will have at least 2 years of experience in a similar role and will be responsible for...
...customized supply chain solutions. We are a rapidly growing $300M+ company with nationwide presence. We are an integrated third-party... ...customers. Monitor all routes and schedule backhauls with same trucks to utilize max. cost of the daily route. Track and report...
...The Department of Psychology at Lamar University invites applications for a Tenure-Track Assistant Professor of Industrial/Organizational Psychology. Successful candidates will Teach a variety of courses at the undergraduate- (e.g., general psychology,...