Job Description

We are seeking a Key Account Manager (KAM) with proven experience managing and growing high-value retail accounts, including Walmart, Target, Walgreens, CVS, and H-E-B. This role is responsible for driving strategic sales initiatives, building long-term partnerships, and executing business plans that deliver sustainable growth and profitability within assigned key accounts.

ESSENTIAL DUTIES AND KEY RESPONSIBILITIES:

· Own and manage day-to-day relationships with key retail accounts, serving as the primary contact and strategic partner.

· Develop and execute joint business plans, including promotional strategies, pricing, and category management initiatives to drive revenue, improve ROI, and increase market share.

· Lead annual planning, line reviews, buyer meetings, and new product launches—preparing presentations, forecasts, and marketing proposals aligned with account objectives.

· Monitor account performance and analyze sales, consumer, and market data to identify opportunities for growth, improve sell-through, and reduce out-of-stocks.

· Negotiate trade spend, promotional funding, pricing, and distribution agreements in alignment with financial goals and customer needs.

· Create and manage customer-specific P&Ls, assortment (in-store and online), pricing strategy, promotional calendars, and customer marketing plans in collaboration with marketing and product development.

· Collaborate cross-functionally with marketing, supply chain, finance, and operations to ensure timely and accurate execution of customer programs and product availability.

· Identify and pursue white space opportunities through strategic insights, shopper data, and trend analysis to support incremental growth.

· Actively monitor competitive activity and evolving customer strategies, adapting plans as needed to strengthen partnerships and secure market advantage.

· Track and report on key performance metrics including sales growth, forecast accuracy, profitability, and return on investment.

· Lead and participate in customer meetings, both virtual and in-person, with domestic travel up to 50% as needed.

· Cultivate a high-performance, customer-focused culture, driving excellence in service and execution across all retail touchpoints.

Qualifications

• 5-10+ year track record of sales and broker management with experience in retail account management or sales, preferably in the CPG, health & wellness, or consumer goods industry.

• Hands-on experience working directly with national retailers, particularly Walmart, Walgreens, CVS, and H-E-B, is required.

• Demonstrated ability to collaborate with internal teams to develop winning go-to-market strategies and plans, create competitive advantage, and grow market share sales processes and strategies in a CPG environment, preferably HBC categories.

• Proven track record of exceeding sales targets and managing multimillion-dollar retail accounts.

• Strong analytical and presentation skills with a data-driven mindset.

• Exceptional relationship-building, negotiation, and communication skills.

• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.

Work Environment:

 This job operates in a professional office environment based in Miami, FL.

Supervisory Responsabilities:

Ability to develop and manage brokers

Education:

Bachelor's in business or marketing field (or related field) required.

Master's in business or marketing preferred.

Language skills:

Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.

Excellent verbal and written communication skills.

Bilingual preferred but not required.

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