Job Description

General Manager – Waterloo Turf

Location: East Dallas

Overview

Waterloo Turf is a rapidly growing brand redefining the customer experience in turf installation. We are looking for a General Manager to launch and lead our new location, with a primary focus on sales performance, project execution, and day-to-day operations. This is a high-ownership role ideal for someone who can drive growth through hands-on selling, meticulous oversight of installs, and strong accountability across every phase of the business. You’ll begin by running the full sales and operations cycle yourself—then build a lean team as the business scales.

Key Responsibilities

Sales Leadership & Business Growth

• Lead all sales activities: conduct on-site consultations, deliver quotes, and close deals
• Develop local business through self-generated leads and referral partnerships (landscapers, pool companies, builders, realtors, etc.)
• Represent the brand in the field with professionalism, clarity, and follow-through
• Track and report sales KPIs (close rate, average ticket, conversion times) and drive consistent performance

Operational Oversight

• Oversee project execution to ensure installs are completed on time, on budget, and meet quality standards
• Use internal systems (Jobber, etc.) to manage scheduling, customer communication, and job tracking
• Monitor key operational metrics including install timelines, crew performance, margin, and client satisfaction
• Maintain high standards of cleanliness, safety, and professionalism across job sites, vehicles, and equipment
• Manage relationships with subcontracted installation crews; ensure work quality, availability, and alignment with brand expectations

Team Development (as the business grows)

• Hire and onboard Turf Pros and support staff to meet growing demand
• Set expectations and train team members in line with Waterloo Turf’s standards and systems
• Foster a team culture rooted in accountability, clarity, and pride in delivering great customer outcomes

Compensation & Benefits

• Base salary + performance-based commission
• On-target earnings range: $100,000–$140,000 annually
• Company truck provided
• Additional benefits based on market and business stage

Who This Role Is For

• A high-performing operator who excels at driving sales and executing at a high standard
• Someone comfortable wearing multiple hats—selling, managing projects, handling client relationships, and making day-to-day decisions
• Highly organized and self-motivated, with excellent communication and follow-through
• Capable of building structure and discipline into a growing field service business
• Confident in front of clients, reliable under pressure, and driven by outcomes

Preferred Experience & Qualifications

• 2+ years of experience in landscaping or a related home services trade is a strong plus
• 2+ years of sales experience, particularly in B2C or territory-based roles, is preferred
• Bilingual in Spanish is plus

What Success Looks Like

• Consistent sales pipeline and closed deals driven by self-generated and referral leads
• Jobs are delivered on time and meet Waterloo Turf’s quality and margin expectations
• Operations run smoothly with minimal rework and high customer satisfaction
• The business grows into a team operation with clear systems and scalable processes

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