Field Marketing & Activation Consultant Job at Octapharma Plasma, Inc., Charlotte, NC

L2VsUGJjN01vWVoyM3F2d01XbEI5V0tQc2c9PQ==
  • Octapharma Plasma, Inc.
  • Charlotte, NC

Job Description

Octapharma Plasma offers professional opportunities that make a meaningful difference. We enhance the lives of patients who need our life-saving medicines. We reward the donors who provide the plasma we collect to make them. And we inspire growth and development in the teams at our donation centers, offices, and labs. We invite you to do the same in this role:

Field Marketing & Activation Consultant

This Is What You’ll Do:

Local Marketing

  • Develop and manage the annual local marketing and activation calendar, ensuring alignment with national campaigns and business priorities
  • Oversee planning for seasonal activations, community events, and other local programs to drive center traffic and brand visibility
  • Collaborate with Donor Experience, OpEx and Operations to identify and deploy best practice levers that drive performance (ex. referrals, grass roots marketing, etc.).
  • Ensure timely communication of calendar updates to field and cross-functional stakeholders

White Space Opportunity Identification

  • Proactively identify untapped opportunities for local engagement and competitive differentiation (community partnerships, cultural moments, grassroots activations)
  • Analyze competitor activity in key markets to inform local strategies and activation concepts

Local Campaign Execution & Field Support

  • Leads execution of hyper-local campaigns, adapting creative and messaging to market-specific needs while maintaining brand standards
  • Manage intake and prioritization of field marketing requests and optimize resource allocation
  • Establish operating routines with Operations management (Divisional, Regional, Local, Centralized) to update on performance and align on critical needs.
  • Partner with brand and creative services to ensure timely delivery of localized assets
  • Own planning and execution of grand opening, relocation, and center refresh marketing plans, including pre-launch awareness, event coordination, and promotional campaigns
  • Oversee on-site activation for major openings, coordinating with vendors, contractors, and internal teams
  • Capture post launch results and lessons learned to improve future playbooks

Measurement & Continuous Improvement

  • Track local activation performance and contribute insights for reporting and optimization recommendations
  • Provide input on budget management and resource allocation for local marketing programs
  • Analyze performance of local activations and partnership initiatives, recommending adjustments to improve ROI and scalability
  • Continuously track center performance and incorporate those insights into center-level planning and marketing resource prioritization.

This Is What It Takes:

  • Bachelor’s degree in Marketing, Business Administration, or a related field
  • 4-7 years marketing experience with a strong background in local, events, or experiential marketing (multi-location experience preferred)
  • Demonstrated project and vendor management skills (managing timelines, budgets, and third-party providers)
  • Strong communicator and relationship builder; comfortable working with operations and center leadership
  • Proficiency with collaboration and project management tools
  • Ability to travel up to 25% for center visits, grand openings, and local activation support

We’re widely known and respected for our benefits and for leadership that is supportive and hands-on.

  • Formal training
  • Outstanding plans for medical, dental, and vision insurance
  • Health savings account (HSA)
  • Employee assistance program (EAP)
  • Wellness program
  • 401 (k) retirement plan
  • Paid time off
  • Company-paid holidays
  • Personal time

More About Octapharma Plasma, Inc.

With donation centers and team members throughout the U.S., Octapharma Plasma, Inc. collects plasma to create life-saving medicines for patients worldwide. We are growing at an impressive pace, and so is the positive impact of our work. Our community relies on teamwork, compassion, and expertise to get things done the right way, while making a meaningful difference in the lives we touch.

INNER SATISFACTION.

OUTSTANDING IMPACT.

Job Tags

For contractors, Seasonal work, Work at office, Local area, Worldwide, Relocation,

Similar Jobs

360X Staffing

Maintenance Mechanic Job at 360X Staffing

 ...sized manufacturing operation in Chandler, AZ (near the 202/I-10 interchange) is looking for an experienced, full-time Maintenance Mechanic. Qualifications: ~ High school diploma or equivalent required. ~ Certification in HVAC, industrial maintenance, or building... 

Honda Aircraft Company

Aircraft Maintenance Technician - Weekend Shift Job at Honda Aircraft Company

General Summary: The Aircraft Technician, GSO Service Center works within an established FAR 145 Repair Station and is responsible for assigned maintenance tasks and associated inspections, functional/operational checks, and troubleshooting affected aircraft systems. ...

LanceSoft, Inc.

Production Operator Job at LanceSoft, Inc.

Title: 3RD SHIFT Production Operator Location: Phoenix, AZ 85043 Duration: 4+ months Shift: 10:30 PM - 7:00 AM Qualifications: The position will be responsible to support to any production area such as: grit blast, grinding, belt sand, chisel, tact weld, ...

Employment Resource Group, Inc. An EOS company

Drilled Foundations Project Manager and Estimator Job at Employment Resource Group, Inc. An EOS company

 ...experienced Project Manager / Estimator to establish and lead a new drilled foundations division. This role will focus on managing and...  .... Excellent communication and leadership skills; ability to direct field crews and coordinate project planning. Proven track record... 

IntegraTouch

Senior Software Engineer - Embedded Systems Job at IntegraTouch

 ...contributing member of a high-performing team ~ Comfortable working in a dynamic, roadmap-driven environment ~ Bonus: Experience with audio/video technologies or embedded media systems Preferred Education & Background: Bachelors degree in Computer Science,...